The Players' Press

The Players' Press is a (fictional) sports news media company that provides athletes with a platform to connect directly with their fans, on their own terms, in their own words. The Players' Press publishes first-person articles from athletes, providing unique insight into their lived experiences.

SCOPE
-Branding, Art Direction, Merch and Marketing Collateral Design, Motion Graphics
CREDITS
Art Director, Graphic & Motion Designer
Matthew Michael Morrison

Visual Identity

The design is clean and minimalist. It makes use negative space whenever possible and features simple typography choices. The gradient used represents a collection of unique and powerful voices. It’s a visual representation and celebration of diversity of thought, identity, and lived experience.